{"id":6075,"date":"2025-12-31T10:39:20","date_gmt":"2025-12-31T10:39:20","guid":{"rendered":"https:\/\/jamieson.local\/deals\/playhq\/"},"modified":"2026-01-22T11:00:17","modified_gmt":"2026-01-22T11:00:17","slug":"playhq","status":"publish","type":"deals","link":"https:\/\/jamiesoncf.com\/nl\/deals\/playhq\/","title":{"rendered":"PlayHQ"},"content":{"rendered":"

Jamieson is pleased to announce that it has advised the management team of PlayHQ on the successful sale of the business to Alpine Software Group (ASG), a portfolio company of Alpine Investors. <\/span><\/p>\n

Established in 2018 and headquartered in Melbourne, PlayHQ is a leading digital sports management platform delivering end-to-end software for sporting organisations, including participant registrations, competition management, payments, and game-day operations. Trusted by major national governing bodies such as AFL, Cricket Australia, Netball Australia, and Basketball Australia, it has expanded its footprint to New Zealand, the United Kingdom, and Canada; to date, the platform has processed more than 11 million registrations and scheduled over 3.1 million games across multiple geographies.<\/p>\n

\n

“<\/i>Stuart, Ian\u00a0, Jack and Alfie were utter professionals – they brought real expertise and value at a critical time that helped the transaction to close – it was akin to bringing a veteran player\u00a0during the final minutes of a grand final.<\/span>” (Tim MacKinnon, CEO) <\/i><\/span><\/p>\n<\/blockquote>\n

Stuart Coventry<\/a>, Ian Thatcher<\/a>, Jack Yang<\/a>, and Alfie Blundell<\/a>\u00a0<\/span>advised the management team on the transaction and the terms of the new management equity arrangements.<\/p>\n","protected":false},"featured_media":6073,"template":"","deal-size":[8],"deal-location":[164],"deal-sector":[83],"deal-service":[94],"class_list":["post-6075","deals","type-deals","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPlayHQ – Jamieson<\/title>\n<meta name=\"description\" content=\"Jamieson is pleased to announce that it has advised the management team of PlayHQ on the successful sale of the business to Alpine Software Group (ASG), a portfolio company of Alpine Investors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jamiesoncf.com\/nl\/deals\/playhq\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta 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